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Google Search Tips for Creators

Search tips to level up your Google search game

Quotation marks, ellipses, and hyphens can enhance your Google search for marketing research as well as Advanced Search.

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Meta drama: Bribery, layoffs, and TikTok taps in

Meta is laying off thousands – and TikTok is scooping up a share of the talent.

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Instagram updates to know about: DM updates, new interest categories

Instagram is out with a few new features that could give your discovery a boost.

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The beloved Boomerang: A generational culture gap

Recently, a TikTok creator had a message for Millennials: “Please, please stop using Boomerang in your Instagram Stories.”

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WTF is a superapp?

A superapp is a one-stop platform with mobile integrations that provide convenient digital access for all the typical needs of daily life.

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TikTok growth prompts record labels to press for more money

As TikTok grows, record labels want a bigger slice of the pie. Could TikTok fly solo without them?

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Instagram AMA format rolling out to profiles? …and other updates

An Ask Me Anything Instagram feature pops up, a new Stories feature restricts access to followers only, and music can be added to photos.

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Twitter verification: The pause, unpause, uncertainty

The paid Twitter verification created a slew of impersonations so the “official” gray badges emerged. Can Twitter dig out of the mess?

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Are creators using algorithms – or is it the other way around?

For creators to balance content creation and algorithms, it’s key to find low-touch ways to make ideas work across multiple platforms.

WTF is BeReal?

Is authenticity boring? What the BeReal content mix has taught us

The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.