Taylor Peterson

Self proclaimed digital gossip girl, Taylor is a creative Swiss army knife with a pocket full of tips, tricks, and knowledge for thriving in the digital world. She's been a marketing director, a "creative" whatever, a tech journalist, a web designer, brand strategist, content creator, and more. Nothing has been as rewarding as being a digital entrepreneur.

Currently: Exploring web3.

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BRAND WORK: The Brace Life

By Taylor Peterson | January 18, 2021

In December 2020, NYC-based celebrity fitness trainer Robert Brace tapped the team at Food Fight Studios (Visual Impact Lab) to help expand his reach and create a new, all-inclusive wellness platform – a mobile and desktop web app called The Brace Life.  The purpose of the app is to give subscribers unlimited access to the…

Unconventional Content

BRAND WORK: Amazing Whip-It

By Taylor Peterson | November 20, 2020

How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.

Unconventional Content

8 Ways Brands Can Use Animation to Enable Digital Content, Especially Now

By Taylor Peterson | September 23, 2020

In today’s recovering COVID world, animated content offers brands, businesses, and people an opportunity to tell a story while sidestepping the challenges that come with live production.

Creator Marketing / Unconventional Content