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BeReal’s marketing model relies on ambassadors – and it’s genius 

With 10M users and an appealing (paid) ambassador program, BeReal is hitting its stride with a focus on human connections and authenticity.

WTF is BeReal?

Is authenticity boring? What the BeReal content mix has taught us

The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.

WTF is BeReal?

WTF is BeReal?

This week on The SAUCE: A weekly digest for digital entrepreneurs, creators, and social-first brands.

Facebook loses it’s grip as apps like BeReal begin to take over the socialverse. Should you get a BeReal?