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TheSauce_BeReal_Ambassadors

BeReal’s marketing model relies on ambassadors – and it’s genius 

By Anna Klawitter | December 1, 2022

With 10M users and an appealing (paid) ambassador program, BeReal is hitting its stride with a focus on human connections and authenticity.

Creator Marketing / News & Trends
WTF is BeReal?

Is authenticity boring? What the BeReal content mix has taught us

By Anna Klawitter | November 14, 2022

The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.

Creator Marketing / News & Trends
WTF is BeReal?

WTF is BeReal?

By Anna Klawitter | August 25, 2022

This week on The SAUCE: A weekly digest for digital entrepreneurs, creators, and social-first brands.

Facebook loses it’s grip as apps like BeReal begin to take over the socialverse. Should you get a BeReal?

Creator Marketing / News & Trends /