News & Trends
Following news & trends can inspire content creators to think differently about their content to stay fresh and relevant. The Sauce keeps an eye on the latest news and trends to uncover new technology that can help creators find inspiration for new content.
The beloved Boomerang: A generational culture gap
Recently, a TikTok creator had a message for Millennials: “Please, please stop using Boomerang in your Instagram Stories.”
WTF is a superapp?
A superapp is a one-stop platform with mobile integrations that provide convenient digital access for all the typical needs of daily life.
TikTok growth prompts record labels to press for more money
As TikTok grows, record labels want a bigger slice of the pie. Could TikTok fly solo without them?
Twitter verification: The pause, unpause, uncertainty
The paid Twitter verification created a slew of impersonations so the “official” gray badges emerged. Can Twitter dig out of the mess?
Is authenticity boring? What the BeReal content mix has taught us
The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.
A new app competing for ex-Twitter users?
In the week after Elon Musk took over Twitter, the number of people signing up for a small social network called Mastodon has surged.