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Blue: The color of clout on social media platforms?
Tumblr joined the Blue verification trend, mocking Twitter’s and Meta’s paid subscriptions by offering “Important Blue Internet Checkmarks” for a one-time fee and generated a 125 percent boost in iOS in-app revenue.
Twitter Updates: Challenges, platform changes and ‘features’ in 2023 (so far)
Twitter considers TweetDeck becoming a paid feature while Musk hopes to turn Twitter into a payments platform, and other updates.
TikTok Updates: In-app shopping, beta testing search ads
TikTok is beta testing search ads within its app and introducing a new Refresh feature that lets users reset their For You page when it starts getting dull.
Instagram Updates: New features, tools, and upgrades in 2023 (so far)
Instagram is testing monetization options, paid verification and custom lead forms for profile CTAs.
How reframing a POV can refine your social content strategy
How do we create great content and strengthen our content strategy? You need to understand not only your audience, but the way your content is perceived on and across social media channels. What are they looking to connect with? What are their pain points and how do you relieve them? That’s not always easy –…
TikTok officially banned from government devices
Even with TikTok striking the right chord in 2022, this could be just the beginning of challenges to come for the app.
New year, new marketing goals: How to set goals you can actually meet
Step up your game in the new year with our expert tips on setting killer marketing goals that’ll align with your biz goals, be realistic, and measurable.
Meta updates: New reactions on Messenger, plans to scoop up Twitter users
Meta is out with a new Messenger feature that enables users to set quick reactions in chats to an avatar instead of an emoji.
