about th3lab.eth

th3lab.eth is our crypto column at The Sauce! It covers the more immersive news, trends, and interests related to web3. Not sure where to start? Check out our web3 glossary of terms, or dive into a category below.

We have primer written for each major category that we're constantly updating (we use it as our notes!), so be sure to check back often.

Emmy Award Winner: Dreamer Documentary

By Taylor Peterson | March 26, 2021 |

In early 2020, just as the global COVID-19 pandemic was locking down the world, Emmy Award-winning filmmaker Nick Nanton was working on a documentary that would inspire millions to dream bigger and live a life with meaning and fulfillment.

Amy Morin: Podcast Launch Visual Positioning

By Taylor Peterson | March 18, 2021 |

In with the ‘new’ out with the ‘old’. Watch how the Lab transformed Amy’s “Mentally Strong People” into ‘Visually’ Strong People.

BRAND WORK: The Brace Life

By Taylor Peterson | January 18, 2021 |

In December 2020, NYC-based celebrity fitness trainer Robert Brace tapped the team at Food Fight Studios (Visual Impact Lab) to help expand his reach and create a new, all-inclusive wellness platform – a mobile and desktop web app called The Brace Life.  The purpose of the app is to give subscribers unlimited access to the…

BRAND WORK: Amazing Whip-It

By Taylor Peterson | November 20, 2020 |

How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.

8 Ways Brands Can Use Animation to Enable Digital Content, Especially Now

By Taylor Peterson | September 23, 2020 |

In today’s recovering COVID world, animated content offers brands, businesses, and people an opportunity to tell a story while sidestepping the challenges that come with live production.

A Nightmare on Shawn Street – the Animated Podcast

By Jon Briggs | October 30, 2019 |

We’re going to share with you how we worked with the Thor of the health and fitness world, Shawn Stevenson to turn his podcast episode Nightmare on Shawn Street into an animation.

Animated Podcasts: Collaborating with Gary Vaynerchuk and the Growth of Food Fight Studios

By Jon Briggs | October 17, 2019 |

Go ahead, admit it: you haven’t got the slightest clue who we are. We’ve been dubbed “the little animation studio behind some of the biggest names in business,” and we take serious pride in that.