Unconventional Content
Unconventional Content is where The Sauce highlights new ideas to help content creators and digital entrepreneurs think differently about their brand.
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Your Game Plan To Building Mental Muscle With David Goggins
David Goggins isn’t known for moderation. He’s known for big goals. Brutal truths. Intense physical and mental development. He wasn’t always this mentally tough. We’ve compiled three of the many rules he’s applied to turn his entire life around.
Inside Zuckerberg’s strange decision to turn down $1 Billion Instantly
This is the story of how 22-year-old Mark Zuckerberg turned down more than a little money at the beginning of creating the business.
The Basics of Animation: From Animation Styles to Character Design
Animation allows for endless possibilities, so here’s your guide to understanding the basic animation styles, the types of animation you want, and the end goal to your masterpiece.
Spartan Race’s Unbreakable CEO
Entrepreneurs have to be gritty at any time, you can lose a key employee, your biggest client, or a racer that gets stranded on a deserted island for eight days…wait, what?? Watch Joe De Sena tell the lost racer story here:
Redefining Entrepreneurship with Gary Vee
In this episode, James interviews Gary Vaynerchuk about what it takes to break out of the rat race of life that some people find themselves stuck in. It takes a rebranding of what entrepreneurship means, to start.
Reinventing Failure and Creating Courage with Sara Blakely
We often work with founders, entrepreneurs, authors, speakers, business advisors, investors, personal development coaches, etc. to help tell their stories and connect with audiences. Their stories inspire us to create immersive and impactful animations to go deep into the narrative and come out the other side with lessons learned.
Emmy Award Winner: Dreamer Documentary
In early 2020, just as the global COVID-19 pandemic was locking down the world, Emmy Award-winning filmmaker Nick Nanton was working on a documentary that would inspire millions to dream bigger and live a life with meaning and fulfillment.
Amy Morin: Podcast Launch Visual Positioning
In with the ‘new’ out with the ‘old’. Watch how the Lab transformed Amy’s “Mentally Strong People” into ‘Visually’ Strong People.
BRAND WORK: The Brace Life
In December 2020, NYC-based celebrity fitness trainer Robert Brace tapped the team at Food Fight Studios (Visual Impact Lab) to help expand his reach and create a new, all-inclusive wellness platform – a mobile and desktop web app called The Brace Life. The purpose of the app is to give subscribers unlimited access to the…
BRAND WORK: Amazing Whip-It
How did we take a brand’s goal to pivot their commercial content from infomercial messaging to a nostalgic connection with their target audience while educating them on the benefits of a product that’s existed since 1989? Enter stage right: The “Before Its Time” content campaign.