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ChatGPT: What creators & marketers need to know about the new AI writing tool

Loves to write, loves to research, and loves the performance of all things social & blog strategy.

OpenAI this December introduced ChatGPT, a chatbot that can answer detailed questions, write code, type essays, and more, all in a conversational style. If you’re fed up with flaky texters, hit up ChatGPT. She won’t ghost you and is quite literally capable of responding with wisdom far beyond Google’s years.

Dating advice, anyone?

OpenAI chatbot conversation

In ChatGPT’s words, “We’ve trained a model called ChatGPT, which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT, which is trained to follow instructions in a prompt and provide a detailed response.”

ChatGPT’s wants to replace traditional search engines, but while this chatbot can in some cases be more helpful in tackling a coding question it hopefully isn’t coming for your 9-5. It even says so itself.

OpenAI chatbot conversation

Users are finding issues ranging from annoying to potentially dangerous: The chatbot is prone to nonsensical rambling, but it can also be easily tricked into sharing harmful information.

Zoom out: ChatGPT runs on a reinforcement learning algorithm, relying on human feedback to get better. The current iteration of the chatbot was released to the public to collect “external feedback,” OpenAI says. 

Go talk to it here

Update: I’ve been using ChatGPT for a week (December 2022)

Since discovering ChatGPT, I’ve chatted with it everyday, jokingly calling it my “content manager,” and even using it to rewrite a text to my mom. 

AI has been unleashed in all of its glory. 2023 prediction? It’s going to change marketing forever.

ChatGPT can do much more than just blogging and copywriting. It can generate images ideas, answer questions better than Google, correct your copy, devise business plans, write poetry, (You’ve got to try this one). 

But ChatGPT isn’t perfect. If I used it to write this entire newsletter, it wouldn’t make much sense and it wouldn’t contain my absolutely hilarious sense of humor…

Even this creepy-but-awesome AI generative explainer video tool,, is pretty cool – but if you try it out you’ll see my point. AI is void of human emotion and character.

Maybe in a couple years AI will have us all figured out and we’ll be done for, but I see these tools as supplementing our creativity, uniqueness, and genius; not replacing us.

I can’t predict the future, and neither can ChatGPT. Whatever comes of AI, use these tools to your advantage. Take your writing, your creativity, and your thoughts even to the next level! Use them to expand and grow, but do so with the knowledge that nothing will ever be able to replace the uniqueness that we as individuals hold. 

Talking with ChatGPT? Share your findings with us @TheSauce_FFS.