about th3lab.eth

th3lab.eth is our crypto column at The Sauce! It covers the more immersive news, trends, and interests related to web3. Not sure where to start? Check out our web3 glossary of terms, or dive into a category below.

We have primer written for each major category that we're constantly updating (we use it as our notes!), so be sure to check back often.

Search tips to level up your Google search game

By Anna Klawitter | November 29, 2022 |
Google Search Tips for Creators

Quotation marks, ellipses, and hyphens can enhance your Google search for marketing research as well as Advanced Search.

Meta drama: Bribery, layoffs, and TikTok taps in

By Anna Klawitter | November 23, 2022 |
meta logo graphic

Meta is laying off thousands – and TikTok is scooping up a share of the talent.

Instagram updates to know about: DM updates, new interest categories

By Anna Klawitter | November 22, 2022 |
Instagram updates space graphic

Instagram is out with a few new features that could give your discovery a boost.

The beloved Boomerang: A generational culture gap

By Taylor Peterson | November 18, 2022 |
Boomerang video graphic

Recently, a TikTok creator had a message for Millennials: “Please, please stop using Boomerang in your Instagram Stories.”

WTF is a superapp?

By Anna Klawitter | November 17, 2022 |
superapp AI generated image

A superapp is a one-stop platform with mobile integrations that provide convenient digital access for all the typical needs of daily life.

TikTok growth prompts record labels to press for more money

By Anna Klawitter | November 17, 2022 |
tiktok growth logo graphic

As TikTok grows, record labels want a bigger slice of the pie. Could TikTok fly solo without them?

Instagram AMA format rolling out to profiles? …and other updates

By Anna Klawitter | November 16, 2022 |
AMA on Instagram music on photos graphic

An Ask Me Anything Instagram feature pops up, a new Stories feature restricts access to followers only, and music can be added to photos.

Twitter verification: The pause, unpause, uncertainty

By Anna Klawitter | November 16, 2022 |
Twitter verification Space graphic

The paid Twitter verification created a slew of impersonations so the “official” gray badges emerged. Can Twitter dig out of the mess?

Are creators using algorithms – or is it the other way around?

By Anna Klawitter | November 14, 2022 |
creators using algorithms graphic update1

For creators to balance content creation and algorithms, it’s key to find low-touch ways to make ideas work across multiple platforms.

Is authenticity boring? What the BeReal content mix has taught us

By Anna Klawitter | November 14, 2022 |
WTF is BeReal?

The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.