Last month, we described Elon Musk’s grand vision to make Twitter a superapp. Since then we’ve heard that chatter louder with great takes from industry leaders like Mike Stelzner… so what is it and why does it matter?

A superapp (aka an “everything app”) isn’t a new concept. They integrate pretty much everything you need into your life, including messaging, social media, mobile wallets, peer-to-peer payments (think Venmo), gaming, and the most necessary of all features… food delivery. WeChat in China is an example of one of the most well-known “superapps” with an estimated 900+ million daily active users.

Do Superapps have apps within the superapp?

Yes, superapps have “miniapps” within its platform. The mobile-first approach creates an ecosystem that shares some core features but also allows “miniapps” to be created. The miniapps can personalize tasks and features. Convenience is the primary focus for users.

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