Dubbed “Focused View,” the new ad objective on TikTok means advertisers now have an option to pay based on attention and engagement, rather than number of impressions. It offers a way for advertisers to drive brand impact by ensuring their ads are shown to users who are truly paying attention – aka to users who are both emotionally and tangibly engaged.
The Focused View option will deliver ads to users who are most likely to actively engage
with an ad — by viewing it for at least 6 seconds OR by interacting with the video within the first 6 seconds (whichever comes first).
TikTok is becoming the go-to for everything now… including news
We’ve mentioned that TikTok has become the new search engine. By now, TikTok is a go-to for daily users. They’re googling new books to read or how to ask for time off from work. And now, they’re staying informed on the latest in the News.
Meta seems to be the social giant that’s suffering the most from TikTok’s existence. In the past two years, TikTok usage as a news source has increased from 22 to 33 percent, while Facebook is on the decline. It makes sense though. As questions surrounding FB’s algorithms on misinformation are rising. Ironically, Meta’s only efforts, it seems, are to be more like TikTok.
Should the quality of the news from TikTok be questioned though? Probably.
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