Tumblr joined the Blue verification trend, mocking Twitter’s and Meta’s paid subscriptions by offering “Important Blue Internet Checkmarks” for a one-time fee and generated a 125 percent boost in iOS in-app revenue.
TikTok is beta testing search ads within its app and introducing a new Refresh feature that lets users reset their For You page when it starts getting dull.
How do we create great content and strengthen our content strategy? You need to understand not only your audience, but the way your content is perceived on and across social media channels. What are they looking to connect with? What are their pain points and how do you relieve them? That’s not always easy –…
Step up your game in the new year with our expert tips on setting killer marketing goals that’ll align with your biz goals, be realistic, and measurable.
It’s no secret that Instagram has made it difficult for content creators to get their work seen — reducing engagement, pumping up ads, leaving accounts with stale followers, and ultimately killing off user excitement. But why is this happening?