blue social media platforms concept art

Filed Under:

Blue: The color of clout on social media platforms?

Loves to write, loves to research, and loves the performance of all things social & blog strategy.

Over the past week, Twitter and Meta social media platforms have each announced changes that involve charging users for security and direct access to customer support.

Twitter will soon disable SMS-based two-factor authentication for users unless they pay for a Blue subscription. Which, of course, has users in an uproar.


More on Meta’s verification Process

(^ As seen on Facebook)

Meta has officially opened up its waitlist for the blue checkmark. When it was launched, we were told it would be $11.99 per month if signing up via web and $14.99 per month on iOS device.

But there’s a catch… a separate subscription will be required for on each platform. So you’ll be paying double if you choose to verify both your FB and IG profile.

Meta is doing it a bit differently than Twitter. The plan for now, is to let currently verified users keep their verification badges, and allow “notable” users to continue to apply the old fashioned way. A little confusing if you ask me.


Tumblr is on the bandwagon with Blue Checkmarks, too (but it’s not what you think)

In November of 2022, Tumblr saw an opportunity in Twitter’s blue-check verification program.

Parodying the $8 blue check offered by Elon Musk’s Twitter, Tumblr decided to do the same: making “Important Blue Internet Checkmarks” available for a one-time fee of $7.99. It would be an entirely pointless purchase, the company emphasized, but to be “an important person on the internet” it could be worth it.

“According to TechCrunch, the Tumblr app gained $263,000 in consumer spending since the paid verification scheme was launched, which amounts to a 125 percent boost in iOS in-app revenue.”