How web3, NFTs, and the metaverse echo time-tested marketing principles with a tech-driven twist.

At The Uprising marketing conference last year, it was clear that the latest trends like AI, NFTs, web3, and the metaverse left marketers feeling overwhelmed. To help navigate these future tools, I shifted my presentation to highlight the parallels between these seemingly new concepts and age-old marketing principles.

Using a book by P.T. Barnum from the 1800s, I demonstrated to the audience that despite ever-changing technology, the core of marketing remains consistent.

By understanding the connections between past experiences and web3 for marketers, the future becomes less daunting.

Familiarizing the audience with the new landscape, I drew comparisons:

1. Discord: Modern AOL chat rooms with voice chat and community-building features.
2. Metaverse: Expansive virtual worlds echoing Second Life.
3. Cryptocurrency: Digital tokens reminiscent of arcade tokens from the past.

With these connections established, I used Roblox as an example of how future tools like digital currency, the metaverse, and NFTs are already integrated into daily life. These concepts may seem intimidating, but they’re simply history repeating itself with a tech-driven twist.

Web3 for marketers sounds complicated – but not when you look at the past

The future may seem like information overwhelm, but it’s just history repeating itself with fancy new terms to confuse us. By embracing the parallels between the past and the present, we can navigate the digital landscape with confidence, secure in the knowledge that the fundamental principles of marketing aren’t any different.

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This is Part I of an editorial series called Creative Tech Simplified. It’s written by Jon Briggs, owner of Food Fight Studios, co-founder of The Sauce, and Emmy-winning animation producer.

For the next few weeks, we’re dripping out two stories per week in this series.