As is the current trend with all social platforms, (We see you Instagram) Twitter is experimenting with new ways to recommend content in user feeds, which they haven’t done a great job with in the past.
TikTok has fueled a whole new content shift, by focusing on AI-based recommendation, which, as we’ve seen with Instagram’s efforts, has had varying levels of success.
Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it’s also launched a new experiment to give users more control over such. Any recommended tweets, will now have an X button in the top right corner, making it easier for you to remove the recommendation from your timeline and share your feedback.
This update also extends to Spaces, instead of a jumble of the spaces that are going on, space hosts are asked to enter topics for their chat…maybe we’ll see more of these updates with Stations and topic-related elements.
Twitter Spaces with The Sauce
🎤 Catch The Sauce’s Spaces replay where we talk about the Twitter algorithm, and more. 👇
ICYMI: Snapchat+ outpaces Twitter Blue after only one month
Snapchat is tapping into the lucrative world of premium subscriptions with its Snapchat+ offering, launched on June 29. And it’s already outpacing Twitter Blue.
For $3.99 per month, the Snapchat+ subscription allows app users to see who has rewatched their Stories, change their app icon, gain web access to the app, pin users as a “#1 Best Friend,” and try out pre-release features, and more.
Since the first 30 days of the subscription’s arrival, Snapchat has generated approximately $7.3 million in worldwide consumer spending.
It’s already larger than Twitter’s in-app revenue, totaling nearly $4 million since Twitter Blue’s June 2021 launch — over a year’s time. Snapchat+ could succeed because it has more power users than Twitter, as 34% of its active installs open the app every day compared with just 19% for Twitter.