Twitter news logo graphic screenshots

Filed Under:

A peak into the Twitter algorithm and an update to Spaces

Loves to write, loves to research, and loves the performance of all things social & blog strategy.

As is the current trend with all social platforms, (We see you Instagram) Twitter is experimenting with new ways to recommend content in user feeds, which they haven’t done a great job with in the past.

TikTok has fueled a whole new content shift, by focusing on AI-based recommendation, which, as we’ve seen with Instagram’s efforts, has had varying levels of success.

Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it’s also launched a new experiment to give users more control over such. Any recommended tweets, will now have an X button in the top right corner, making it easier for you to remove the recommendation from your timeline and share your feedback.

This update also extends to Spaces, instead of a jumble of the spaces that are going on, space hosts are asked to enter topics for their chat…maybe we’ll see more of these updates with Stations and topic-related elements.

READ MORE

Twitter Spaces with The Sauce

🎤 Catch The Sauce’s Spaces replay where we talk about the Twitter algorithm, and more. 👇

https://t.co/9zLJMhCQE3

ICYMI: Snapchat+ outpaces Twitter Blue after only one month

Snapchat is tapping into the lucrative world of premium subscriptions with its Snapchat+ offering, launched on June 29. And it’s already outpacing Twitter Blue.

For $3.99 per month, the Snapchat+ subscription allows app users to see who has rewatched their Stories, change their app icon, gain web access to the app, pin users as a “#1 Best Friend,” and try out pre-release features, and more.

Since the first 30 days of the subscription’s arrival, Snapchat has generated approximately $7.3 million in worldwide consumer spending.

It’s already larger than Twitter’s in-app revenue, totaling nearly $4 million since Twitter Blue’s June 2021 launch — over a year’s time. Snapchat+ could succeed because it has more power users than Twitter, as 34% of its active installs open the app every day compared with just 19% for Twitter.

READ MORE