Content Strategy
Content strategy for content creators is a guide to help you create content aligned with your business goals and objectives. It includes everything from keyword research and audience analysis to creating an editorial calendar and publishing schedule. Having a clear and well-defined content strategy will help you to produce high-quality, engaging content that will reach your target audience and achieve business goals.
How reframing a POV can refine your social content strategy
How do we create great content and strengthen our content strategy? You need to understand not only your audience, but the way your content is perceived on and across social media channels. What are they looking to connect with? What are their pain points and how do you relieve them? That’s not always easy –…
Twitter alternatives to explore for your content strategy – Substack, Hive
Hive and Substack have some similar features to Twitter, yet key differences that could enhance content strategies for digital creators.
Search tips to level up your Google search game
Quotation marks, ellipses, and hyphens can enhance your Google search for marketing research as well as Advanced Search.
Are creators using algorithms – or is it the other way around?
For creators to balance content creation and algorithms, it’s key to find low-touch ways to make ideas work across multiple platforms.
Selling NFTs on Instagram?
With this update, creators will have access to a toolkit that will help them create, showcase and sell NFTs on Instagram.
New search update from Google prioritizes ‘human’ content
With Google’s latest update, AI-generated blog posts may not be your best friend. Write human for humans… and human for Google.
AI vs dating apps & NFTs come to Instagram
I love creative takes on the regular old billboard. So when I saw this traffic-stopping billboard spotted in the streets of São Paulo, I had to share. At first glance, it looks like the poster melted in the sun, but of course… it’s been touched by the fiery breath of a dragon: HBO’s House of…
Introducing The Digital Media Playbook 2022
We’re finally ready to release the Digital Media Playbook – a comprehensive guide for digital content strategy success. Whether you’re a solo entrepreneur or part of a start-up (think small teams with big dreams), the guide aims to give you a high-level view of the digital landscape and show you the best practices for each major platform.
