The LAB - DMP - Digital Media Playbook Graphics 2022 (2)

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Introducing The Digital Media Playbook 2022

Self proclaimed digital gossip girl, Taylor is a creative Swiss army knife with a pocket full of tips, tricks, and knowledge for thriving in the digital world. She's been a marketing director, a "creative" whatever, a tech journalist, a web designer, brand strategist, content creator, and more. Nothing has been as rewarding as being a digital entrepreneur.

Currently: Exploring web3.

It’s finally here! We’ve been busy for the last few months years, compiling and curating everything we know about digital media platforms and how to use them.

We’re finally ready to release the Digital Media Playbook – a comprehensive guide for digital content strategy success. Whether you’re a solo entrepreneur or part of a start-up (think small teams with big dreams), the guide aims to give you a high-level view of the digital landscape and show you the best practices for each major platform. 

What exactly is the Digital Media Playbook? 

This is our guide to all things digital content marketing. It’s the blueprint by which we strategize, conceptualize, and create digital content – both for our clients and our own brands. It’s a compendium of best practices, insights, and resources for successfully growing your audience and building your brand through a content-first approach.

What to Expect

The goal is to offer content best practices and a strategic point of reference for each primary social content channel. 

Inside are the strategies and tactics we use to build a visually impactful social media presence and drive action through lead generation, thought leadership, brand awareness, and engagement across the digital ecosystem. 

Designed to enable small teams with big dreams (like us!), solo entrepreneurs, and start-ups to get a high-level view of what the current digital landscape looks like, who uses what, and the best practices for each platform. 

With The Digital Media Playbook, you’ll be able to:

  • Get a high-level overview of what each platform is, how it works, and why it’s important 
  • Identify which channel is right for you or your business 
  • Understand the do’s and don’ts of content marketing by channel 
  • Get a step-by-step guide to setting up your profile & making the most of it 
  • Guides to trending themes, content, and tips & tricks for you to make them work for you

What’s inside?