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TikTok: Update to descriptions, downvotes, book tags
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TikTok has expanded the post description field from 300 characters to 2,200 — a 730% increase in the space available to outline your clip.
As explained by TikTok:
“This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers.”
The ‘searchable’ element is the key focus in this respect.
We’ve talked about it before, but icymi TikTok is fast becoming a key search platform for younger audiences.
The added room for your descriptions will enhance this, with more opportunity to add relevant keywords matching, which could be a big help in highlighting your business or brand to interested users.
TikTok’s new option to downvote comments
After testing them out in the live environment over the last six months, TikTok has today announced that it’s rolling out comment downvotes for all users as a means to flag inappropriate responses to video clips.
As you can see in this example, TikTok’s ‘Thumbs Down’ comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such in order to help TikTok identify negative behaviors in the app.
Which is the key focus — rather than being an audience response feature, TikTok’s approach is actually to use the indicator as a means to weed out negative behaviors.
I think it’s a smart move on Tiktok’s part and something other platforms should take note of…wouldn’t mind Instagram copying this one.
‘BookTok’ trend: Tag your books
TikTok is leaning into the ‘BookTok’ trend via a new partnership with Penguin Random House, which enables users to tag books within their TikTok clips.
There’s now a new option in the TikTok creation flow to add a link to a book, which then lets you search for a book by title to connect to your clip:
Once you add a book, that link will then refer your viewers to a dedicated page with details about that title, including a brief summary and a collection of other TikTok clips that have linked to the same. This is a great opportunity for any book lovers to tap into the community on TikTok, grow your audience, and find new videos!
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