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AI generated content: The good, the bad the ugly

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There’s no denying that AI generated content is very much HERE. Artificial intelligence is in the hands of the masses and it’s in everything we do online. From completing a sentence in Google Docs to hopping into Jasper for some quick YouTube title options, we use AI to help fill in the gaps, strike up creativity, and make workflows more efficient. But as the technology grows, it blurs some lines.

AI generated content
Source: MidJourney | Prompt: The Good, The Bad, The Ugly of creative technology

The art has incredible content value – but to what extent does it infringe upon original IPs? 

AI generated content: Existing image training

AI can’t get enough of the artist Polish illustrator Greg Rutkowski’s work has appeared in games like “Horizon Forbidden West” and “Dungeons & Dragons.” He’s been a popular prompt for AI image generator Stable Diffusion, per MIT Technology Review. His name has been used as a prompt 93k+ times, per Lexica, a website that tracks prompts. To put this in context, “cat” — the internet’s favorite creature — only has 16.8k. 

The problem? AI generators train on existing images without permission or attribution, leading Getty Images to ban AI-generated imagery on its platform in fear of future copyright issues. For artists, they’re a risk to their livelihoods.

Rutkowski doesn’t appreciate the deluge of images now falsely credited to him on the internet, telling Yahoo Finance he worries AI art could dilute human creativity and threaten art education.

This isn’t the only recent AI art controversy… A graphic novelist who used MidJourney to illustrate her story secured the first copyright for an AI-generated work. The issue? The main character looks like “Euphoria” actress Zendaya.

The winner of an art competition used AI to make his prize-winning piece, spurring debate over whether that’s fair.

And we expect more AI controversies to come…What are your thoughts? Let us know! 

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