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Blue: The color of clout on social media platforms?
Tumblr joined the Blue verification trend, mocking Twitter’s and Meta’s paid subscriptions by offering “Important Blue Internet Checkmarks” for a one-time fee and generated a 125 percent boost in iOS in-app revenue.

Meta updates: New reactions on Messenger, plans to scoop up Twitter users
Meta is out with a new Messenger feature that enables users to set quick reactions in chats to an avatar instead of an emoji.

Meta’s new AI – CICERO – wants to solve complex problems
CICERO is the first AI agent to gameplay at a human-level performance with require strategic reasoning and natural language processing.

Meta drama: Bribery, layoffs, and TikTok taps in
Meta is laying off thousands – and TikTok is scooping up a share of the talent.

YouTube Updates, BeReal Copycats, and Original Audio
This week on The Sauce, we’ve got updates on YouTube, Discord, TikTok, and more.

AI vs dating apps & NFTs come to Instagram
I love creative takes on the regular old billboard. So when I saw this traffic-stopping billboard spotted in the streets of São Paulo, I had to share. At first glance, it looks like the poster melted in the sun, but of course… it’s been touched by the fiery breath of a dragon: HBO’s House of…

Why You Should Be On TikTok if You Want Better Engagement
Andddd…Here Come The BeReal CopyCats Happy Labor Day, all! I hope you’re taking the well-deserved time off to relax, be present, and refresh. And maybe even snap some vids for your socials — everything is content, right? Fall is barreling towards us. Where did the time go? If you’re in a southern state like me,…

Viral (But Cringe Level 1000) Linkedin Posts Anyone?
Facebook loses its grip as apps like BeReal begin to take over the socialverse. Should you BeReal?

WTF is BeReal?
This week on The SAUCE: A weekly digest for digital entrepreneurs, creators, and social-first brands.
Facebook loses it’s grip as apps like BeReal begin to take over the socialverse. Should you get a BeReal?