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Instagram Stories to stop breaking up videos

Loves to write, loves to research, and loves the performance of all things social & blog strategy.

Love uploading long IG Stories but hate that video breaks into smaller clips? Instagram is working on adding an ability to Stories that will support longer videos without snipping them into 15 seconds clips.

Currently, videos that are uploaded up to 60 seconds automatically get cut into 15-second clips.

This will be a great addition to the app for both the users and viewers. Users will be able to post uninterrupted stories and will hopefully keep people watching the entire story in one tap instead of having to tap multiple times to view the story. It will also keep the videos you reshare on to your story from getting cut off at the 15 second mark.

No need to be posting 1-minute Stories every single day, though.


Post Your NFT to Instagram and Facebook

We knew this was coming, but Meta has been doubling down on NFTs, and the integration is finally officially out. You can connect your digital wallet using the steps outlined above. You’re also able to share the same NFT post to Facebook.

The NFT posts will feature “a shimmer effect and can display public information, such as a description. As well as owner and creator info.”

Artists began posting their NFT creations on Instagram long before the platform began supporting them. So the company has been trying to cash in by making a long-term roadmap for creator support.

We tested it.


Meta Plans to Bring Paid Features To The App

Meta is building “possible paid features” for Facebook, Instagram, and WhatsApp. Meta isn’t alone in offering paid features. TikTok, Twitter, Telegram, Snapchat, and Discord already have the option.

I had hoped this paid option would give me a button to eliminate ads. However, the VP of Meta’s monetization said the company is still committed to growing its ads business and had no plans to let people pay to turn off ads in its apps.

“I think we see opportunities to build new products, features, and experiences that people would be willing to pay for and be excited to pay for,” he said.


Instagram tests a repost feature — just like TikTok… again

Called out by Matt Navarra on IG CEO Adam Mosseri’s profile, the feature (still in beta) is billed as a “new way to share with followers.”

Users would be able to “recommend” content they think their followers would enjoy — not only by sharing it to their story, but also posting it on their own feed. Followers can reply to the repost with a message.

Kudos for the innovation, Instagram! /s


Twitter Spaces with The Sauce

🎤 Catch this week’s Twitter Spaces replay 👇