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Selling NFTs on Instagram?

Loves to write, loves to research, and loves the performance of all things social & blog strategy.

Creators on Instagram will be able to create and sell NFTs on Instagram this week directly to fans, on Instagram. With this update, creators will have access to a toolkit that will help them create, showcase and sell NFTs. Polygon is the first partner that Meta has chosen for this feature. The image-focused app recently launched its Digital Collectibles feature in 100 countries, allowing users to connect to their digital wallets and showcase NFTs that they either created or bought. The connected NFTs can be shown in your feed and include a shimmery effect to indicate authenticity.

Apparently we’re going to see an “end-to-end toolkit” for creating, displaying and selling NFTs on Instagram. Meta says the process will take place via traditional in-app purchases across iOS and Android. And for now, Instagram is not taking a cut of the creators’ revenues.


ICYMI: The time has FINALLY arrived to schedule your Instagram posts

This is a friendly PSA that if you still have a personal account on Instagram and want to schedule posts, its time to switch over to a creator or business account. 

Here’s how to schedule your posts, which you can do for up to 75 days in advance of publishing:

  • In the creation flow, tap ‘Advanced Settings’ before sharing the post
  • Tap ‘Schedule this post’
  • Select the time and date you want it to go live
  • Tap ‘Schedule’ in the post composer

I haven’t tested the feature out myself, so I[‘m curious…have you guys noticed any glitches? I’ll test it out for myself next week and drop my findings on the @Sauce_FFS Twitter! 

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