Creator marketing is the secret sauce for small businesses, content creators, and digital entrepreneurs.
Content creator marketing focuses on creating and distributing unique content designed to promote a brand, product, or service that is creative, engaging and informative to attract attention and drive audience engagement.
- Content Strategy
- Creator Tools
- Social Media Marketing
- News & Trends
The beloved Boomerang: A generational culture gap
Recently, a TikTok creator had a message for Millennials: “Please, please stop using Boomerang in your Instagram Stories.”
WTF is a superapp?
A superapp is a one-stop platform with mobile integrations that provide convenient digital access for all the typical needs of daily life.
TikTok growth prompts record labels to press for more money
As TikTok grows, record labels want a bigger slice of the pie. Could TikTok fly solo without them?
Instagram AMA format rolling out to profiles? …and other updates
An Ask Me Anything Instagram feature pops up, a new Stories feature restricts access to followers only, and music can be added to photos.
Twitter verification: The pause, unpause, uncertainty
The paid Twitter verification created a slew of impersonations so the “official” gray badges emerged. Can Twitter dig out of the mess?
Are creators using algorithms – or is it the other way around?
For creators to balance content creation and algorithms, it’s key to find low-touch ways to make ideas work across multiple platforms.
Is authenticity boring? What the BeReal content mix has taught us
The strategic challenge for BeReal is to distance itself from the value prop of Instagram and TikTok, but find a way to monetize the app.
Selling NFTs on Instagram?
With this update, creators will have access to a toolkit that will help them create, showcase and sell NFTs on Instagram.